Academic Identity

Vidwan-ID : 138337

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  • Dr Abha A Wankhede

  • Associate Professor
  • Somaiya Vidyavihar University
Publications 2018 - 2024

Publications

  • 7
    Journal Articles
  • 1
    Projects

Google Scholar

Expertise

Management

Marketing mangement, B2B Marketing, Customer Realtionship Marketing, Marketing Strategy and Marketing Research

Personal Information

Dr Abha A Wankhede

Female
Marketing and International Business Centre for Marketing, K J Somaiya Institute of Management Studies and Research
Mumbai, Maharashtra, India - 400077

Experience

  • Associate Professor

    Department of Marketing and International Business

    Somaiya Vidyavihar University

  • Associate Professor

    Department of Marketing and International Business

    Somaiya Vidyavihar University

  • Professor

    GNVS INSTITUTE OF MANAGEMENT, MUMBAI

  • General Manager

    Marketing

    Vodafone Idea Limited

  • Manager

    Tata Communications

  • Manager

    Reliance Communications

  • Marketing Executive

    Philips India Limited

Qualification

  • PhD

    Jamnalal Bajaj Institiute of Mangement

Honours and Awards

2023

Best Paper award

Somaiya International Business Analytics Conference

2023

Best Paper award

Somaiya Global Marketing Conference

2020

Best Paper award

Somaiya Global Marketing Conference

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2023

Best Paper award

Somaiya International Business Analytics Conference

2023

Best Paper award

Somaiya Global Marketing Conference

2020

Best Paper award

Somaiya Global Marketing Conference

2013

Best Paper award

International Research Conference, JBIMS

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Membership In Committees

2023

18th SIMSR Global Marketing Conference

Chairperson

2023

Marketing Majors program

Division In-charge

2022

Integrated Marketing Communication program

Coordinator

2023

18th SIMSR Global Marketing Conference

Chairperson

2023

Marketing Majors program

Division In-charge

2022

Integrated Marketing Communication program

Coordinator

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Research Projects

Analyzing the Consumer Behavior of Middle-Income Group towards various Investment Instruments with special reference to Mutual Funds

Funding Agency : Mumbai University

Analyzing the Consumer Behavior of Middle-Income Group towards various Investment Instruments with special reference to Mutual Funds

Funding Agency : Mumbai University

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Publications (7)

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